Opal Beauty is a cosmetic company concept that I designed for an assignment in one of my graphic design classes in college. One day our professor showed up to class with a bag full of random items. We were instructed to blindly reach into the bag, choose an item, and then design a brand inspired by the item we got. I pulled a Starburst candy out of the bag.

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I know what you're thinking, because it's what I was thinking, too - how do you design a brand based on a Starburst candy? The first thing I did was research the origin of the candy for inspiration. I used the fact that Starburst were invented in the 60s as my starting point. The women in the 60s were super into fashion and makeup, and I came across a lot of pictures of women with their lips as the focus. This inspired me to create cosmetic company with a focus on a line of lipsticks. I drew color inspiration from 60s diners and different lipstick shades from back then. In my research, I also kept coming across a pattern called "Starburst" that I incorporated into the packaging for the lipstick.

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Finally, the name I landed on for the cosmetic brand is is Opal Beauty. This name is inspired by the fact that the Starburst candy was originally called Opal Fruits.

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The final designs of the Opal Beauty Company include a logo, packaging design, promotional materials, and a cosmetic bag. In this final presentation of the brand, you'll also notice that the names of each individual lipstick were inspired by popular phrases in the 60s. Take a look!

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