In one of my graphic design classes in college I worked on a group branding project with three other students. For the project, we were given the word erinacious and were instructed to design and package a product inspired by this word. Erinacious means "like or relating to a hedgehog."

As a team, we researched and brainstormed ideas, eventually landing on the idea of creating hair gel, which was inspired by the fact that the spikes on a hedgehog are made of keratin - the same protein that human hair contains. 
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The final design, seen below, is a product of collaboration between me, Lauren O'Neil, Kaylee Callahan, and Jen Roth. Lauren illustrated the hedgehog and created the label for the lid. Kaylee designed the label that wraps around the product. Jen created the pattern for the product's packaging. I designed the bottom label with the ingredients.