Down To Earth is a coffee company / coffee shop concept that I designed for an assignment in one of my graphic design classes in college. We were prompted to choose two objects that were unlikely to be combined and find a way to combine them through design. We were allowed to create a brand for whatever we wanted based on the two objects we chose, and being the coffee lover that I am, I naturally chose to create a coffee company!

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I chose a cloud and an anchor as my two unlikely objects to pair together. I was inspired by the idea that we typically drink coffee to wake up in the morning, or we drink it as a "pick-me-up" when we feel foggy in the afternoon. With this idea in mind, I came up with the concept that a cloud could represent sleepiness or fogginess and an anchor could represent the affect coffee has on us when we drink it. From there, the name Down To Earth with the slogan "Coffee to keep you grounded when your head is in the clouds" was born, and the design of the rest of the brand followed suit.

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